An Interview with the Creative behind Sorrella Vita Bridesmaids Collection

Andrea Hayes chats to Martine Harris, Chief Creative Officer of Essense of Australia, Stella York & Martina Liana, and four-time DEBI award winner About Bridesmaids Dresses

Q: What can bridesmaids look forward to in the latest Sorella Vita collection?

MH: This collection opens up a whole new world of possibilities for Sorella Vita bridesmaids, with the perfect combination of vintage details and hot new colours. The new Desert Rose and Rosewater shades offer a fresh update to the millennial pink trend, which brides are loving for their springtime palette or ultra-feminine theme. Bluestone then creates a natural, dusty blue tone that can accent a variety of mix-and-match combinations for a summery yet sophisticated appeal. Velvet is also making a comeback this season in delicate strap and waistband accents, offering a touch of vintage inspiration that takes this collection into the future of bridesmaid fashion.

Q: What other bridesmaid trends are popular this season?

MH: I’m excited to show brides the array of on-trend design options that await with our new collection! Today’s bridesmaids are all about that relaxed, effortless beauty of the bohemian style—while maintaining the classic, formal feel of a traditional wedding day. We’re offering flowy, floor-length chiffon gowns with thoughtful ruching for a soft romance and Grecian-inspired silhouettes featuring unique double- and triple-banded waists for a defined figure. I’m also seeing a continuation of the minimalist trend making its way through bridesmaid fashion, and Sorella Vita is bringing ‘simple and elegant’ to new heights in this collection! Brides will see this in the form of luxurious satin gowns with contour seaming, high halter necklines, and central micro-plunge details that will steal the heart of every modern maid.

Q: What sizing options are available to Sorella Vita bridesmaids?

MH: Sorella Vita is committed to offering every bridesmaid a comfortable and fabulous dress experience, from shopping and trying on our designs in-store to dancing the night away on their bride’s big day. We have a wide assortment of gowns ranging from sizes 7–22 in our standard offerings, 24–30 in plus sizes—and even junior gowns in sizes 8–16. Available in the hottest colours and styles, each of our designs is fashioned with optimal construction for a supportive fit—as well as age-appropriate cuts and necklines—to perfectly flatter every bridesmaid (regardless of shape, size, or age)!

Q: What sets Sorella Vita apart from other bridesmaid labels?

MH: Sorella Vita dresses are designed with trend-conscious bridal parties in mind. All our gown styles, colours, and fabrics are carefully chosen based on the latest trends that brides are seeing online and on the runway. Whether styled as classic, boho, or elegant, each design is developed with the idea that it can be incorporated into any theme to create custom yet totally cohesive bridal party looks.

Q: What bridal party trends do you predict we will see in upcoming seasons?

MH: Brides love innovating the ever-popular mix-and-match theme to create a look that is truly their own. Not only will they play up a mix of silhouettes, necklines, and colour variations, but we will see a continuation of unexpected tactile details making big statements in 2020 bridesmaid collections. From mixed-up fabric gowns featuring silky Mikado and satin bodices over breezy chiffon skirts, to all-over sequin details—the variety of texture and interest in Sorella Vita gowns will only continue to evolve with these fashion-forward brides! I can’t wait to see how they create their seamless yet individualised looks and begin paving the way toward trends of the future.

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